From Midwest Roots To Western Vision, Building Lasting Impact
Foundry West partners with ambitious organizations to transform strategy into measurable results — across sales, marketing, and operations.
We don't just build decks. Foundry West embeds alongside your team to design, implement, and run the critical business functions that drive growth — from go-to-market strategy to operational excellence. We are specialists in making things happen.
Foundry West delivers consulting and embedded execution across the functions that matter most to your bottom line.
Clarity of direction and confidence in your plan. We help leadership teams define where to compete — and how to win.
From pipeline architecture to closing playbooks, we build and run revenue-generating sales functions that scale.
Demand generation that fills your pipeline. We design and execute marketing programs that convert attention into revenue.
Operational efficiency that compounds. We map, streamline, and improve the systems that keep your business running.
Senior talent embedded in your team. Get experienced executives driving results without the full-time cost.
Large-scale change, delivered. We manage complex transformation initiatives across people, process, and technology.
AI-powered Nevada legislative intelligence for PACs, trade associations, and advocacy organizations.
B2B white-label mobile app for Nevada organizations — branded with your identity, deployed to your members.
A disciplined, four-phase model designed to create lasting change — not just recommendations.
Foundry West is built on deep expertise and a genuine commitment to client success.
Kelly Gaines is a results-driven executive and strategic leader with over 20 years of experience across sales, marketing, operations, and business consulting. A Northern Illinois native and Nevada resident since 2014, Kelly brings the straight-talking work ethic of the Midwest and the forward-thinking ambition of the West to every engagement — a philosophy that became the foundation for Foundry West Consulting.
With a tenure as President and CEO of one of the most notable construction trade associations in Nevada, Kelly built years of experience representing and empowering the construction community through strong advocacy, strategic partnerships, and industry education — helping shape public policy, strengthen collaboration across sectors, and elevate standards of professionalism statewide. Among her notable achievements is the successful enactment of AB290, a landmark piece of legislation that elevates safety and training standards for Nevada's construction workforce. She is also a Co-Founder of Construction Cares, Inc., a nonprofit dedicated to uniting the construction industry in community service, and serves on the boards of the Southern Nevada Trades High School and Champions for CASA — causes rooted in her deep passion for creating opportunities for businesses and youth in underserved communities.
Kelly's professional background spans a diverse range of organizations — from startups to Fortune 500 companies — giving her a rare cross-functional fluency across industries and business sizes. Foundry West is the culmination of that experience: a consulting firm built on the belief that strategy only matters when it's executed. For the companies she works with across the Midwest and Western U.S., Kelly shows up as a hands-on partner — accountable to outcomes, invested in relationships, and committed to building things that last.
Let's have a direct conversation about what's holding your business back — and what it would take to change that.