Strategy · Execution · Growth

Where Strategy
Meets Execution

From Midwest Roots To Western Vision, Building Lasting Impact

Foundry West partners with ambitious organizations to transform strategy into measurable results — across sales, marketing, and operations.

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200+
Engagements
15+
Industries
About Foundry West

Built for Businesses That Demand Results

We don't just build decks. Foundry West embeds alongside your team to design, implement, and run the critical business functions that drive growth — from go-to-market strategy to operational excellence. We are specialists in making things happen.

Execution-First Philosophy
We measure success by outcomes, not outputs. Every engagement is anchored in delivery and accountability.
Cross-Functional Expertise
Our team bridges sales, marketing, and operations — eliminating silos that slow businesses down.
Embedded Partnership Model
We work alongside your team, not around it — building capability and ownership from within.
What We Do

Our Core Offerings

Foundry West delivers consulting and embedded execution across the functions that matter most — for businesses, nonprofits, and the boards that lead them.

01
◈

Business Strategy

Clarity of direction and confidence in your plan. We help leadership teams and boards define where to compete — and how to win.

  • Market positioning & competitive analysis
  • Growth planning & prioritization
  • OKR design & business model refinement
  • Board governance & strategic planning facilitation
  • Board recruitment, onboarding & policy development
  • Leadership alignment workshops
02
⬡

Sales & Revenue Strategy

From pipeline architecture to donor cultivation, we build and run revenue-generating functions that scale — whether you're closing deals or building a donor base.

  • Go-to-market strategy & segmentation
  • Sales process design & enablement
  • CRM implementation & optimization
  • Donor cultivation & stewardship strategy
  • Corporate sponsorship & grant readiness
  • Fractional sales leadership
03
▲

Marketing & Growth

Demand generation that fills your pipeline — and fundraising campaigns that fill your gala. We design and execute programs that convert attention into revenue and impact.

  • Demand generation & funnel strategy
  • Brand positioning & messaging
  • Fundraising campaign strategy & event promotion
  • Silent auction item procurement
  • Digital & content program management
  • Marketing operations & analytics
04
⬢

Operations

Operational efficiency that compounds. We map, streamline, and improve the systems that keep your organization running — from for-profit workflows to nonprofit program delivery.

  • Process mapping & workflow redesign
  • Cross-functional systems integration
  • Staff & volunteer structure design
  • Program evaluation frameworks
  • Operational KPI frameworks
  • Fractional COO engagements
05
◇

Fractional Leadership

Senior talent embedded in your team. Get experienced executives driving results without the full-time cost — across both corporate and nonprofit leadership.

  • Fractional CRO, CMO, and COO roles
  • Interim leadership during transitions
  • Board advisory, alignment & governance
  • Team building & organizational design
  • Executive & board succession planning
06
○

Transformation & Advocacy

Large-scale change, delivered. From corporate transformation to community coalition building, we manage complex initiatives across people, process, and purpose.

  • Change management & adoption
  • Community advocacy & campaign strategy
  • Coalition building & stakeholder mapping
  • Technology & tooling evaluation
  • Cross-departmental integration
  • Performance turnaround programs
How We Work

Our Engagement Model

A disciplined, four-phase model designed to create lasting change — not just recommendations.

1
Discover
Deep-dive diagnostics to understand your business, challenges, and the real opportunity.
2
Design
Build a clear, prioritized roadmap with defined milestones and measurable outcomes.
3
Execute
Embedded delivery alongside your team — turning strategy into tangible momentum.
4
Scale
Institutionalize what's working, build internal capability, and sustain results.
The People Behind The Work

Our Team

Foundry West is built on deep expertise and a genuine commitment to client success.

Kelly Gaines
Kelly Gaines
Founder & Principal

Kelly Gaines is a results-driven executive and strategic leader with over 20 years of experience across sales, marketing, operations, and business consulting. A Northern Illinois native and Nevada resident since 2014, Kelly brings the straight-talking work ethic of the Midwest and the forward-thinking ambition of the West to every engagement — a philosophy that became the foundation for Foundry West Consulting.

With a tenure as President and CEO of one of the most notable construction trade associations in Nevada, Kelly built years of experience representing and empowering the construction community through strong advocacy, strategic partnerships, and industry education — helping shape public policy, strengthen collaboration across sectors, and elevate standards of professionalism statewide. Among her notable achievements is the successful enactment of AB290, a landmark piece of legislation that elevates safety and training standards for Nevada's construction workforce. She is also a Co-Founder of Construction Cares, Inc., a nonprofit dedicated to uniting the construction industry in community service, and serves on the boards of the Southern Nevada Trades High School and Champions for CASA — causes rooted in her deep passion for creating opportunities for businesses and youth in underserved communities.

Kelly's professional background spans organizations including Lapp Group USA, Heartland Payment Systems, Murphy Business & Financial Corporation, and Allstate, giving her a rare cross-functional fluency across industries and business sizes — from startups to Fortune 500 companies. Foundry West is the culmination of that experience: a consulting firm built on the belief that strategy only matters when it's executed. For the companies she works with across the Midwest and Western U.S., Kelly shows up as a hands-on partner — accountable to outcomes, invested in relationships, and committed to building things that last.

Ready to Move
From Strategy to Action?

Let's have a direct conversation about what's holding your business back — and what it would take to change that.

Email kelly@foundrywestconsulting.com
Website foundrywestconsulting.com
Location Western United States
Schedule a Conversation